Ever wondered how some agencies seamlessly operate across continents, delivering consistent results worldwide? INVNT’s ‘Chase the Sun’ model is redefining global collaboration, breaking down traditional silos and fueling a new era of creative excellence. What if your brand could benefit from a truly borderless team working around the clock?
In an era demanding agility and seamless connectivity, INVNT stands at the forefront of a revolutionary agency model, pioneering a truly borderless approach to creative collaboration. Under the visionary leadership of CEO Kristina McCoobery, INVNT has meticulously crafted a global operation designed to mirror the modern world: fast, fluid, and fundamentally unhindered by traditional geographical constraints. This isn’t merely an organizational structure; it’s a “Chase the Sun” mindset that is redefining brand experience for leading global enterprises.
Traditional advertising and event agencies often find themselves trapped in outdated paradigms, characterized by fragmented regional operations, disjointed financial structures, and inconsistent cultural alignment. This leads to internal competition over resources and revenue, stifling innovation and preventing the full potential of creative talent from being realized. Clients frequently face the headache of managing multiple agency teams, each with its own budget and often, a slightly different interpretation of the core brief, resulting in inefficiencies and diluted impact.
INVNT shatters these conventional barriers with its innovative single P&L (Profit and Loss) structure. This unique financial framework enables a seamless flow of briefs, resources, and expert talent across all regions, irrespective of their origin. When a project brief originates in APAC and transitions to an EMEA team in London, it’s not a fragmented handover but a fluid continuation of effort. This eliminates internal turf wars and ensures that work is consistently directed to where the most suitable talent resides, always prioritizing the client’s needs and fostering genuine creative collaboration.
Being a truly global agency transcends merely having offices on various continents. It demands a deeply embedded shared culture, a unified operational rhythm, and an unwavering commitment to collective problem-solving. At INVNT, the ethos of “One Brain, One Team” underpins every daily operation. Whether it’s a strategic planning session in Sydney, dynamic creative ideation in London, or meticulous execution in New York, every facet of the global team operates within a singular, interconnected ecosystem, maximizing efficiency and impact.
This robust ecosystem is powered by sophisticated real-time business intelligence and highly adaptive workflows. INVNT’s teams in APAC, EMEA, and the US do not merely communicate; they function as a cohesive unit. The internal friction often associated with cross-border projects, a common challenge for many agencies, has been systematically removed, allowing for unparalleled agility and responsiveness in delivering exceptional brand experience.
The efficacy of INVNT’s borderless agency model is not just theoretical; it’s proven through tangible results. A standout example is their extensive work with LinkedIn for their Talent Connect events. This ambitious initiative, designed to empower professionals globally with AI-driven insights, spanned three key locations: India, Australia, and Singapore. The seamless cooperation between INVNT’s APAC and EMEA teams resulted in an experiential activation that powerfully showcased LinkedIn’s forward-thinking vision for the future of work and the transformative role of AI.
The central theme of the LinkedIn activation revolved around fostering a new era of possibilities where human potential thrives in synergy with artificial intelligence. Featuring an interactive journey known as ‘Trends,’ attendees were guided through critical themes like AI, skills development, continuous learning, and hiring strategies. This meticulous approach, coupled with cross-regional expertise, reinforced LinkedIn’s solutions and perfectly demonstrated the power of globally coordinated execution via INVNT’s unique global agency approach, setting a new benchmark for marketing innovation.
The financial success speaks volumes, with INVNT reporting revenues exceeding $150 million and a projected 60% growth for the current year. This impressive trajectory is a direct consequence of an agency model built for scale, inherent agility, and continuous innovation. INVNT doesn’t merely export projects; it intelligently imports diverse perspectives, invaluable cultural context, and nuanced creative insights from every region, enriching their work and developing smarter, faster, and more globally resonant solutions. This continuous learning across borders fuels their distinctive marketing innovation.
Ultimately, this is how INVNT is fundamentally reimagining the global agency: borderless in mindset, unified in structure, and adaptive by design. In an industry often constrained by legacy structures and regional silos, they are authoring a new playbook. It’s a strategy powered by shared accountability, unmatched global agility, and human creative collaboration at an unprecedented scale, solidifying Kristina McCoobery’s vision for the future of the industry. Where others perceive limitations, INVNT sees boundless opportunities, chasing the sun with one team, one purpose, and one powerful idea.
