Hold on to your smartwatches! Nothing’s CMF just bagged a tech titan, Himanshu Tandon, straight from POCO India. He’s on a mission to make CMF the next big thing for Gen Z, kicking off a global tech takeover right from India. Are you ready for some bold new designs and serious innovation?

The London-based technology innovator, Nothing, has made a strategic leadership appointment, naming Himanshu Tandon as Vice President of Business for its emerging sub-brand, CMF by Nothing. This pivotal move signals a significant shift in the company’s global expansion strategy, firmly establishing India as a crucial launchpad for its ambitious international growth objectives, particularly within the dynamic Gen Z technology market.

Tandon brings a formidable track record to CMF, having recently served as the Country Head of POCO India. During his tenure, he was instrumental in elevating POCO’s brand presence and market share within India’s intensely competitive smartphone industry landscape, earning widespread industry recognition for his innovative leadership and strategic acumen.

His professional achievements are notable, including being recognized in the prestigious Times 40 Under 40, celebrated as Tech Personality of the Year 2023, and acknowledged as an Economic Times Most Promising Leader of Asia. These accolades underscore his profound influence and proven capability in driving success within the technology sector and positioning India as an India tech hub for global talent.

At CMF by Nothing, Tandon is tasked with spearheading the brand’s comprehensive go-to-market plans, accelerating its growth trajectory, and broadening its global footprint. The company’s strategic decision to center its marketing operations in India further reinforces the nation’s indispensable role in CMF’s overarching global roadmap and expansion into new territories, solidifying the global expansion narrative.

CMF, known for its commitment to offering thoughtfully designed, budget-friendly audio products, smartwatches, and chargers, is poised to become a significant player in the global mass market. With Himanshu Tandon at the helm, the brand aims to forge a deep connection with Gen Z technology and young consumers worldwide, transforming CMF into a true cultural symbol for this demographic through bold design and accessible innovation.

This significant appointment coincides with a period of robust performance for Nothing, which reported an impressive 229% year-on-year growth in Q2 2025. Such exponential growth highlights the company’s strong market traction and sets a compelling backdrop for Tandon’s leadership as it seeks to strengthen its position and penetrate deeper into international markets, underscoring the potential of the India tech hub.

With India now squarely positioned as the epicenter of Nothing’s strategic development, the brand is primed to leverage a unique blend of cutting-edge design, fresh innovative ideas, and Tandon’s seasoned leadership. This concerted effort is expected to dramatically expand its global presence, building from India to capture the imagination and loyalty of young, tech-savvy users across the globe, enhancing its standing in the smartphone industry.

Ultimately, Himanshu Tandon’s appointment underscores Nothing’s clear and assertive strategy: to cultivate a formidable presence in the global mass-market by innovating and launching products that resonate profoundly with the modern youth demographic, all while leveraging India’s burgeoning technological ecosystem as a pivotal launchpad for success in Gen Z technology and beyond.