Microsoft Copilot Brings AI Assistant to Samsung TVs and Monitors

Remember Clippy? Well, an AI assistant reminiscent of everyone’s favorite paperclip is bouncing onto your Samsung TV! Microsoft Copilot is now integrated into 2025 Samsung models, ready to help you discover content, answer questions, and even plan your weekend. Get ready for a friendly, animated presence in your living room – but will it be helpful or just another distraction?

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In a significant advancement for home technology, Microsoft Copilot is now making its debut on Samsung televisions and smart monitors, transforming the way users interact with their devices. This strategic partnership between two tech giants aims to embed artificial intelligence directly into the heart of the living room, offering a truly interactive and personalized viewing experience for all Samsung users.

The initial rollout of this innovative AI assistant begins with Samsung’s highly anticipated 2025 lineup of television monitors, alongside a selection of their advanced smart monitors, including the M7, M8, and M9 models. This broad integration ensures that a wide array of new Samsung devices will come equipped with Copilot’s capabilities right out of the box, pushing the boundaries of smart TV functionality.

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Users will find the Copilot AI seamlessly integrated into the Tizen OS homescreen of supported Samsung TVs, making it easily accessible from the moment they power on their device. Furthermore, Copilot will also be available within Samsung Daily Plus and through the intuitive Click to Search feature, allowing for effortless discovery and interaction within the Samsung ecosystem.

Microsoft envisions Copilot as more than just a virtual assistant; it’s designed to be a dynamic, helpful companion for the entire family. As articulated by David Washington, Microsoft AI’s partner general manager, Copilot is “there when you and your family want to discover something to watch together, get answers to your questions, plan your weekend, or simply hang out,” emphasizing its versatile role in daily life and entertainment.

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Visually, Copilot manifests as a “friendly, animated presence” on the Samsung TV display. Described as an “orange-ish amorphous Clippy” or a “creamsicle blob,” this unique and engaging visual identity adds a playful dimension to the AI assistant, making interactions more personable and less abstract for the user.

Accessing the power of Copilot is designed to be straightforward and intuitive. Users can activate the AI assistant through their TV remote or by utilizing simple voice commands. A dedicated microphone button allows for direct communication, ensuring that querying the Microsoft AI is as easy as speaking naturally, enhancing the overall user experience.

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For those seeking a more tailored interaction, Microsoft has enabled personalization features through the Copilot app. By signing into the application, the AI assistant can learn and remember previous conversations and individual preferences, allowing it to provide increasingly relevant and personalized responses over time, making each interaction more efficient and satisfying.

Looking ahead, the expansion of Copilot’s presence in the smart home technology market is already underway. Microsoft and Samsung have confirmed plans to extend this integration to LG TVs, with their 2025 lineup also slated to include Copilot. While specific release details for the LG collaboration remain unclear, this broader adoption signals a significant trend towards more ubiquitous AI integration across various smart television platforms.

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