Big news from the pickleball world! OWL Sport just snagged power couple Yana and Ben Newell for Team OWL. Witness their incredible debut at the APP Chicago Open, showcasing cutting-edge paddles designed for champions. What do you think this dynamic duo will bring to the court this season?

In a significant development for the professional pickleball landscape, OWL Sport, a recognized leader in high-performance pickleball paddles, proudly announced the signing of acclaimed professional standouts Yana Newell and Ben Newell to its distinguished TEAM OWL roster. This strategic partnership, which officially debuted at the recent APP Chicago Open held in Highland Park, Illinois, is poised to redefine competitive play and further solidify OWL Sport’s commitment to innovation in sports technology.

Yana Newell, a formidable force consistently ranked among the top 10 in singles, doubles, and mixed categories, will wield the OWL PXE paddle from OWL’s cutting-edge Power Series. Engineered with a 13mm profile, the PXE is meticulously designed to facilitate rapid hand speed and deliver decisive put-aways, while simultaneously offering exceptional spin and the delicate touch required for a nuanced soft-game. Her choice underscores the paddle’s capacity to meet the rigorous demands of elite-level competition.

Complementing Yana’s power, Ben Newell, a top 20 player in both doubles and mixed disciplines, has opted for the OWL CXE from the brand’s highly regarded Control Series. This paddle is specifically engineered for ultimate control, featuring an expansive sweet spot that ensures unmatched accuracy during fast exchanges, superior spin capabilities, and consistent performance. Ben’s selection highlights the CXE’s role in elevating strategic play and maintaining precision under pressure.

According to OWL Sport’s Chief Marketing Officer, these endorsements are a testament to the brand’s vision. “Yana and Ben epitomize today’s pro pickleball top players, bringing strategy, explosiveness, consistency, passion, and relentless commitment to excellence to their game every day,” the CMO stated. “Pairing Yana’s put-away power with the PXE and Ben’s surgical control with the CXE showcases what our engineering and patented design delivers on court — elite performance that dominates the competition. We are elated to have them be part of Team OWL.”

A critical aspect of OWL Sport’s appeal lies in its commitment to innovation and player comfort. All OWL pickleball paddles are fully approved for use in all professional tournaments and sanctioned Pickleball tours events. Furthermore, OWL Sport holds the unique distinction of being the only brand that is both full USAP tournament approved and USAPA Quiet Category certified, a groundbreaking achievement independently tested to reduce acoustic output by well over 50 percent. This combination delivers elite, pro-player dominant performance with patented quiet technology benefits designed for players, communities, and venues alike, addressing a growing concern in the sport.

Yana Newell shared her enthusiasm for the new equipment, remarking, “From my very first session hitting with the PXE, it felt incredible — true pop and speed with the touch and feel I’ve been looking for. I’m excited to showcase it as part of TEAM OWL and push the boundaries of my game with these performance paddles.” Her statement reflects a genuine connection to the advanced materials and thoughtful design.

Similarly, Ben Newell expressed his satisfaction, adding, “The CXE has helped me elevate my game— a huge sweet spot, precise and consistent response with every shot, and accuracy that gives me a new level of confidence in my attacks and hand battles.” His testimonial reinforces the effectiveness of OWL Sport’s innovative engineering in enhancing player performance and strategic depth.

OWL Sport continues to establish its reputation for producing elite-performance pickleball equipment, characterized by advanced materials, innovation-driven engineering, and patented design. Their product range, built for power, control, and consistency at every level of play, includes the PX (Power Series), CX (Control Series), OWL CK–40 balls, and various gear, all designed to meet the evolving needs of the pickleball community and drive the sport forward with cutting-edge sports technology.

The integration of such high-caliber athletes like the Newells into Team OWL not only validates the superior quality and innovative spirit behind OWL Sport’s pickleball paddles but also significantly amplifies the brand’s visibility and influence within the rapidly expanding global pickleball market, reinforcing their position as a premium provider of advanced sports technology.