Get ready, collectors! The adorable mini-sized Labubu pendant from POP MART’s ‘The Monsters Pin For Love Series’ has just dropped on AliExpress. Remember how Labubu became a global sensation? This tiny terror is set to capture hearts again, continuing its reign in the collectible world. Are you ready to add this exclusive piece to your collection?

The highly anticipated mini-sized Labubu pendant, an iconic creation from POP MART’s “The Monsters Pin For Love Series,” has officially launched today on AliExpress, Alibaba’s expansive global retail marketplace, marking a significant moment for collectible market enthusiasts worldwide.

The Labubu character, a distinctive toothy monster, initially captivated audiences and soared to global prominence following sightings of celebrities showcasing the designer toys in 2023. This organic surge in visibility cemented Labubu’s status as a coveted designer toys phenomenon and a must-have for collectible toys aficionados.

POP MART strategically initiated its global expansion by establishing an official flagship store on AliExpress in 2020, leveraging the platform’s vast international reach. This partnership has since evolved into a critical distribution channel, facilitating broader access to POP MART AliExpress exclusive releases and character collections.

Global e-commerce giant AliExpress has proven to be an invaluable partner, enhancing the shopping experience for fans through innovative approaches such as livestream shopping events. These interactive sessions allow collectors to engage directly with brand representatives and discover new additions to popular character series.

Expanding beyond the digital realm, AliExpress and POP MART recently collaborated on a unique Skullpanda character event at elrow Town Marbella 2025, a prominent music festival. This immersive experience featured interactive games and exclusive prizes, further amplifying brand engagement and community building.

The release of the mini-sized Labubu pendant follows a series of successful joint livestream events between AliExpress and POP MART in June, consistently enriching the shopping journey for fans of collectible toys. This ongoing collaboration underscores a concerted effort to broaden the Labubu collectible footprint across international markets.

Launched in 2010, AliExpress stands as a premier global retail platform, committed to delivering an exceptional shopping experience to millions of consumers across more than 200 countries and regions. As a key component of Alibaba International Digital Commerce Group, its availability in 16 languages facilitates widespread accessibility for diverse customer bases.

This latest new release of the mini-sized Labubu pendant is not merely a product launch but a testament to the thriving entertainment and popular culture crossover in the global market. It highlights the strategic synergy between established e-commerce platforms and beloved character series to meet burgeoning consumer demand for unique collectible toys.