Ever wondered what the future of gaming looks like? Zhejiang Province just took center stage at Gamescom 2025, unveiling groundbreaking digital innovations and captivating cultural experiences. From martial arts epics to multi-platform adventures, their gaming industry is making waves globally. What exciting new worlds are emerging from this vibrant hub?
The global gaming landscape witnessed a significant event recently as the Zhejiang Service Trade Gamescom 2025 successfully concluded, marking a pivotal moment for China’s innovative digital industries on an international stage. Held from August 20 to 22 in Cologne, Germany, this strategically organized exhibition leveraged Gamescom, Europe’s largest and most authoritative game exhibition, to showcase the immense potential and vibrant cultural offerings of Zhejiang Province.
Organized by the Department of Commerce of Zhejiang Province and executed by Zhejiang Times International Exhibition, the event served as a powerful platform for eleven distinguished Zhejiang enterprises. These companies made a remarkable collective appearance, demonstrating the cutting-edge achievements and unique cultural appeal embedded within Zhejiang’s rapidly evolving gaming sector. It underscored the compelling brand promise of “Zhejiang Services, Serving the World” and highlighted the province’s robust capabilities in digital trade, fostering global partnerships and investment.
Centered around the forward-looking theme of “Digital Empowerment, Cultural Globalization,” the dedicated Zhejiang exhibition zone was a beacon of innovation. Key industry players, including NetEase (Hangzhou) Network Co., Ltd., Hangzhou NetEase Leihuo Technology Co., Ltd., Zhejiang Wizard Games Co., Ltd., and Hangzhou Digital Octopus Technology Co., Ltd., were prominently featured. Their participation emphasized the province’s commitment to advancing digital technology and its role in global cultural exchange.
The exhibition presented an extensive array of digital entertainment products, reflecting the depth and breadth of Zhejiang’s creative output. Attendees explored diverse offerings such as advanced home video game software, engaging online games, dynamic mobile games, immersive AR/VR devices, sophisticated 3D animation, and innovative digital cultural and creative intellectual property. This multi-faceted display provided a comprehensive overview of the region’s overall image and the distinctive successes of its gaming and animation cultural industries, attracting significant international attention.
A major draw during the event was the showcase of the latest gaming products and technological advancements from Zhejiang companies. Notably, NetEase (Hangzhou) Network Co., Ltd. captivated audiences once again with its highly anticipated martial arts open-world masterpiece, “WHERE WINDS MEET.” This title, alongside others, exemplified the rich storytelling and technical prowess emerging from the region.
Furthermore, Hangzhou Hehan Culture Communication Co., Ltd.’s “Once Human” garnered considerable interest as a high-quality game slated for multi-platform global release. This ambitious title aims to deliver a top-tier open-world survival adventure experience to players worldwide, showcasing Zhejiang’s capability to produce games with global appeal and high production values, further cementing its position in the international gaming market.
Beyond Zhejiang’s direct contributions, the opening night of Gamescom on August 19 featured an impressive unveiling of many products from a broad spectrum of Chinese game manufacturers. Titles such as “Gu Jian,” “Delta Force,” “Fate Trigger,” “Arknights: Endfield,” and “Honor of Kings: World” were showcased, culminating in the grand finale presentation of “Black Myth: Zhong Kui,” indicating a strong and unified presence of Chinese gaming at the event.
The successful orchestration of the 2025 Zhejiang Service Trade Gamescom provided invaluable opportunities for Zhejiang enterprises. It facilitated crucial face-to-face communication with renowned domestic and international manufacturers, global players, seasoned users, and influential game media representatives. This direct interaction is instrumental in fostering deep integration and achieving mutually beneficial development between Zhejiang’s vibrant enterprises and the broader global gaming industry.
