Ever wondered how Thailand’s island paradise plans to stay ahead? Phuket just wrapped up a major tourism push, brilliantly linking its diverse businesses with Bangkok’s bustling market! From massive expos to exclusive B2B networking, this campaign is set to redefine travel to the stunning island. What new adventures await visitors?
Phuket, Thailand’s renowned island paradise, recently launched a comprehensive tourism promotion campaign designed to significantly boost its appeal by forging stronger connections between local businesses and the vibrant Bangkok market. This five-day initiative, spearheaded by the Phuket Tourist Association alongside key partners like the Phuket Provincial Administrative Organisation and the Tourism Authority of Thailand (TAT) Phuket Office, aimed to unlock new Phuket business opportunities and attract both consumers and corporate clients from the capital. It represents a strategic push to enhance the island’s economic growth and solidify its position as a premier Thailand travel destination.
From August 21 to 25, 2025, the ambitious campaign unfolded through a series of meticulously planned events, each contributing to raising Phuket’s profile within the highly competitive Bangkok tourism market. The organizers’ vision was to showcase the island’s diverse offerings, from pristine beaches to world-class MICE events Asia facilities, through targeted promotions and essential networking gatherings. This holistic approach sought to attract a wider demographic of tourists, foster new business partnerships, and ensure the island’s long-term prosperity within the broader Southeast Asia tourism landscape.
The promotional efforts commenced with Phuket’s participation in the 75th Thai Tiew Thai event, one of Thailand’s most significant travel events in Thailand exhibitions, held at the Queen Sirikit National Convention Centre in Bangkok. From August 21 to 24, this event served as a crucial platform, drawing a diverse array of stakeholders, including travel agents, industry professionals, and potential tourists seeking exceptional travel deals. More than 22 Phuket tourism operators actively engaged, offering enticing packages and accommodation discounts of up to 60%, effectively capturing the attention of both domestic and international visitors.
The annual Thai Tiew Thai exhibition provides an invaluable arena for tourism-related enterprises to promote their services and engage with a broad audience. For Phuket’s operators, this year’s participation was a direct pathway to penetrating the lucrative Bangkok market, a primary source of both domestic and international tourists. By strategically reintroducing Phuket as an exciting and fresh travel experience, the campaign aimed to reignite interest and attract those who may not have considered the island recently, thus expanding its reach within the national tourism promotion campaign.
The campaign’s culmination on August 25, 2025, was marked by a pivotal Business Networking Roadshow event at The Landmark Bangkok Hotel. This exclusive gathering facilitated direct engagement between over 45 Phuket-based tourism operators and more than 60 business partners from Bangkok and surrounding provinces. The primary objective was to cultivate robust, enduring business relationships, ultimately benefiting the tourism industries of both Phuket and the wider region by encouraging sustainable practices and collaboration across various sectors.
Integral to the campaign’s success were the dedicated leaders and officials. Thaneth Tantipiriyakij, President of the Phuket Tourist Association, led the delegation, with Siriwan Siharat, Director of TAT Phuket Office, playing a crucial role in operational oversight. Additionally, Bhummikitti Ruktaengam, a Board Member of the Tourism Authority of Thailand, emphasized the critical importance of strengthening ties between Phuket’s tourism sector and the dynamic Bangkok market, aligning these efforts with Thailand’s national destination marketing strategy.
A significant focus of the initiative was the strategic promotion of Phuket’s burgeoning Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. Suratwadee Phetriang, Senior Manager of TCEB’s Southern Region Office, highlighted Phuket’s exceptional strengths as a premier destination for corporate events. These include an extensive array of modern conference venues, luxurious hotels, and cutting-edge infrastructure, all perfectly suited for hosting large-scale corporate gatherings and MICE events Asia.
This tourism promotion campaign is perfectly aligned with Thailand’s broader national goals, particularly the “Amazing Thailand Grand Tourism and Sports Year 2025,” an ambitious initiative targeting 39 million tourists and 3.5 trillion baht in revenue. As a flagship tourist destination, Phuket Tourism is expected to be a key contributor to achieving these national targets. By leveraging events like Thai Tiew Thai and the B2B Roadshow, Phuket’s operators are directly supporting the nation’s objectives to enhance both international and domestic tourism, including niche sectors like MICE.
In conclusion, the comprehensive tourism promotion campaign orchestrated by the Phuket Tourist Association and its partners represents a crucial step forward for the island’s tourism industry. By effectively linking Phuket’s diverse tourism offerings with the expansive Bangkok market, the campaign not only showcased the island’s numerous attractions but also solidified vital business relationships. This successful initiative instills confidence in the resilience and continuous growth potential of Phuket Tourism within the competitive global landscape, reinforcing its standing as a top-tier destination.
