Get ready, Warwickshire! The Tour of Britain cycle race is heading your way, bringing international cycling stars to Burton Dassett Hills. Our dedicated park team is buzzing, hoping the global spotlight will attract a new wave of visitors. Will this epic event transform one of our county’s hidden gems?

The picturesque landscape of Warwickshire is poised to capture international attention as the prestigious Tour of Britain cycle race makes its highly anticipated stop, promising not only a thrilling sporting spectacle but also a significant boost for local tourism, particularly for the magnificent Burton Dassett Hills Country Park.

Scheduled for next week, the Warwickshire stage of the Tour of Britain will witness some of the world’s most elite cyclists, including former Tour de France champion Geraint Thomas and reigning Olympic road race champion Remco Evenepoel, embarking on a challenging 120-mile journey. This arduous fourth stage, the longest of the entire Tour, will commence in Atherstone in the north of the county and culminate dramatically atop Burton Dassett Hills, where hundreds of spectators will gather to watch the riders complete three demanding laps of the climb.

Burton Dassett Hills, a cherished gem of the region, spans 100 acres of breathtaking rolling hills that offer unparalleled panoramic views across Warwickshire and its neighbouring counties. Established as a country park in 1971, its natural beauty and challenging terrain make it an ideal location for both leisurely walks and rigorous outdoor activities, including cycling, which is a major draw for visitors.

For dedicated individuals like Bob Graham, a former UN explosive safety trainer and adviser who has served as a caretaker at the park for three years, and Phil Sayer, Warwickshire County Council’s assistant ranger at Burton Dassett for a decade, the upcoming Tour of Britain represents a unique opportunity. Both express profound hope that the extensive live television coverage will spark a significant increase in country park visitors, both from within the local community and from afar, eager to experience the beauty showcased on screen.

Bob Graham, who resides in the village of Northend at the foot of the park, enthusiastically shared his optimism, stating, “It’s great that so many people will get to see the beauty of Burton Dassett when the TV cameras arrive for the race, and I hope it encourages many more people to visit.” His daily commitment to maintaining the park’s pristine condition, from litter collection to ensuring facilities are spotless, is fuelled by the excitement of such a major event enhancing the park’s profile and contributing to Warwickshire tourism.

The hills have long been a favoured spot for cyclists, presenting a considerable challenge that many embrace. Bob often encourages struggling riders with motivational words like, “you’re nearly there, you can do it!” This inherent appeal for cycling race UK enthusiasts highlights the park’s existing connection with the sport, which the Tour of Britain is expected to amplify significantly, solidifying its reputation as a premier destination for two-wheeled adventures.

The Warwickshire stage is meticulously planned to meander past an array of the county’s most picturesque beauty spots and historic landmarks, making the journey itself a visual feast. This deliberate route selection ensures that the entire region benefits from the exposure, showcasing the diverse appeal of Warwickshire beyond just the finish line.

Ultimately, the Tour of Britain is more than just a sporting event; it’s a catalyst for the visitor economy in south Warwickshire. The international spotlight on Burton Dassett Hills is expected to leave a lasting legacy, encouraging a sustained influx of visitors who might otherwise overlook this tranquil yet vibrant country park, thus enriching the local community and economy for years to come.