Guess which single device is almost solely responsible for the smartphone market’s modest growth this year? Despite global economic challenges, one tech giant is pulling the entire industry forward. It’s a reminder of its immense influence, especially with a major event just around the corner. Can any other brand match this impact?

This year, Apple’s iPhone is poised to achieve a remarkable feat: shouldering the burden of the entire global smartphone market and propelling it into positive territory. Despite prevailing economic uncertainties that threaten various sectors, the highly anticipated performance of the iPhone lineup is the primary factor preventing a worldwide decline in smartphone shipments, underscoring its unparalleled influence in the consumer electronics landscape.

According to recent projections from IDC, global smartphone shipments are anticipated to experience a modest growth of approximately 1% in 2025, reaching a total of 1.24 billion units. While this figure might seem marginal at first glance, the underlying data reveals a crucial insight into the current state of the smartphone market, highlighting a critical dependency on specific segments for any forward momentum.

The pivotal detail, as outlined by IDC, is that without a significant uptick in Apple iPhone shipments, the worldwide smartphone market would have actually contracted this year. This revelation demonstrates the immense gravitas that the Cupertino giant holds, capable of single-handedly altering the trajectory of an entire global industry, even amidst fluctuating consumer demand and a challenging global economy.

The forecast specifically points to an estimated 3.9% rise in iOS sales as the driving force behind this positive market outlook. This projected increase serves as a powerful reminder of the enduring importance attached to Apple and its iconic iPhone line. Its products continue to command significant attention and consumer loyalty, proving resilient against broader economic pressures affecting the wider tech industry.

Apple itself is undoubtedly buoyed by these optimistic figures, especially as it approaches one of its most critical annual events. With the highly anticipated autumn product launch just around the corner, these projections provide a robust backdrop for the unveiling of new iPhone models, further solidifying its dominant position and influence over technology trends.

Looking beyond the immediate future, IDC’s comprehensive report also suggests a strategic shift among smartphone manufacturers. The focus is gradually moving away from mere unit growth towards enhancing device value, driven by cutting-edge innovations. Emerging technologies like foldable phones and the integration of on-device generative AI are at the forefront of this evolution, promising richer user experiences.

However, for the current year, it remains undeniably clear that Apple iPhone is performing the lion’s share of the heavy lifting. This scenario vividly illustrates why the annual September iPhone event continues to be regarded as one of, if not the most, significant milestones on the global mobile technology calendar, profoundly shaping market dynamics and consumer expectations for mobile technology innovation.