Ever wondered how local businesses in APAC can dominate online? Experience and Locafy just announced a game-changing partnership, merging AI-powered tools with top-tier reputation management. They’re set to redefine how professionals connect with customers and thrive digitally. Will this reshape the entire regional market?

A groundbreaking partnership has been forged between Experience, a global leader in customer experience and reputation management, and Locafy Limited, an innovator in location-based digital marketing. This strategic alliance is set to revolutionize local digital marketing across the Asia-Pacific (APAC) region, introducing a comprehensive, AI-powered solution for professionals and tradespeople seeking to amplify their online presence and engagement.

Experience, renowned for its industry-leading online presence and reputation management software, brings its expertise in fostering exceptional customer experiences and building unwavering trust. As a leader in the 2024 J.D. Power rankings, the company’s platform empowers businesses to harness insights from customer feedback, maintain an outstanding online reputation, and leverage it for new business acquisition, crucial for today’s competitive digital landscape.

Complementing this, Locafy, a global software-as-a-service (SaaS) company, specializes in local search engine marketing. Its patented Local Boost technology drives AI-optimized landing pages and enhances local search rankings. With a vast database of over 1.2 million businesses in Australia alone, Locafy is uniquely positioned to accelerate the adoption of advanced digital marketing solutions throughout the APAC market.

The collaboration merges these two highly complementary technologies to deliver an all-in-one platform. This unified experience will enable individual professionals and tradespeople to elevate their online visibility, solidify trust through verified customer reviews, and drive meaningful consumer engagement, streamlining their entire digital marketing strategy into a cohesive and efficient system.

Scott Harris, CEO of Experience, articulated the strategic vision behind the partnership, stating, “By partnering with Locafy, we’re extending our reputation and search visibility management capabilities to a broader APAC audience as part of a comprehensive local marketing solution. Together, we’re enabling businesses to grow their digital footprint, build trust, and convert more leads,” emphasizing the expansive reach and potential for business growth.

Echoing this sentiment, Gavin Burnett, CEO of Locafy, highlighted the innovative nature of the combined offering. “By integrating Experience’s powerful platform with our local search technology, we’re delivering a first-of-its-kind product that combines visibility, credibility, and customer engagement – driven by automation and AI,” underscoring the cutting-edge fusion of two powerful AI solutions.

The initial rollout across the APAC region will primarily target service-based professionals and tradespeople. The goal is to assist these businesses in increasing inbound referrals, boosting their online brand recognition, and significantly improving conversion rates through enhanced digital trust signals, thereby providing a robust framework for local economic growth and digital empowerment.

Experience’s versatile solutions resonate with businesses of all sizes, offering the means to excel in Customer Experience (CX), Employee Engagement (EX), and Reputation Management across various industries. Their Search Rank Platform also allows professionals and organizations to take control of their entire online presence from one platform, and climb the search ranks with tailored tools, crucial for modern digital marketing success.

Locafy’s mission is to revolutionize the US$700 billion SEO sector by helping businesses improve visibility and search relevance in proximity-based searches. Their fast, easy, and automated platform is trusted by brands worldwide, providing essential AI solutions for businesses aiming to dominate their local markets and connect effectively with their target audiences.