Get ready for some serious kitchen drama! Gordon Ramsay is bringing Hell’s Kitchen back to the UK, and it’s not just about the cooking show. With whispers of new restaurants on the horizon, could your city be the next to experience Ramsay’s fiery culinary empire?
Gordon Ramsay is reportedly set to ignite the culinary world once more with the much-anticipated British return of Hell’s Kitchen, a decade after its original UK run concluded. This major move signifies a strategic revival of the iconic cooking contest, spurred by its resounding triumph and enduring popularity in various international markets.
Rumors regarding a potential British reboot of the acclaimed program first circulated last year, indicating that the celebrated chef was already engaged in discussions for its resurgence. Latest reports now strongly suggest that Ramsay is poised to resurrect Hell’s Kitchen next year, with significant hints that he will once again assume his formidable role as the show’s head chef.
An insider close to the production recently disclosed to The Sun that fans have much to anticipate beyond just the television comeback. “Fans of the show will be doubly thrilled by the prospect of the competition coming back and being able to dine in a Hell’s Kitchen restaurant over here,” the source revealed, underscoring the dual excitement surrounding the project.
This insider further emphasized the astute business acumen behind the expansion, noting, “Business-savvy as the popularity of Hell’s Kitchen in the US has helped bring in thousands of customers to his restaurants.” This highlights how the television show directly fuels the success of Ramsay’s burgeoning restaurant empire.
Describing it as an “incredibly smart move,” the source elaborated on the global reach of the brand. “The programme is broadcast in more than 100 countries around the world, so between tourists visiting Britain and developing a whole new audience for the telly contest in the UK, it’s an incredibly smart move on his part.” This global synergy promises to amplify both the show’s viewership and the restaurant chain’s clientele.
Further cementing these plans, Gordon Ramsay successfully secured a trademark for the Hell’s Kitchen brand in the UK on January 27 of this year. The trademark, officially registered on April 18 and set for renewal on January 27, 2035, covers usage in restaurants, entertainment purposes, and audio-visual recordings.
The timely securing of this trademark strongly indicates that new Hell’s Kitchen venues could launch almost immediately following the show’s projected ITV revival. This strategic approach mirrors Ramsay’s prior success in establishing a prominent US chain under the Hell’s Kitchen branding, which synergized with the program’s immense American popularity.
His inaugural Hell’s Kitchen restaurant, a sprawling establishment accommodating over 300 diners, opened its doors in Las Vegas in 2018, directly opposite Caesars Palace. Billed as the world’s first Gordon Ramsay Hell’s Kitchen restaurant, the venue’s design, featuring the iconic red and blue kitchens that symbolize the show’s team divisions, is explicitly “inspired” by the television program, promising guests an immersive “studio set” experience.
Following its successful debut, Ramsay has subsequently expanded the Hell’s Kitchen dining concept across the United States, with additional locations now gracing cities such as Atlantic City, Miami, and Washington D.C. As Ramsay himself noted on the chain’s website, these establishments tap into a powerful nostalgic appeal: “The restaurant on set is exactly the same as the one we have built here, from the (colors of the) red and blue teams to the banquets to the chef tables. And then there is the food – everyone is desperate to eat those scallops!”
