Kim Kardashian just broke the internet (again!) with Skims’ latest drop: super sheer panties that are sparking a major fashion moment. She’s bringing back ‘naked dressing’ with a playful twist. Are you ready to embrace the ‘Temptation’ and ‘Curiosity’ of her new collection?

Kim Kardashian, the renowned reality television mogul and founder of Skims, has once again captured global attention with the launch of her brand’s latest daring lingerie collection. Unveiling a line of completely sheer panties, Kardashian herself modeled the barely-there designs on Instagram, igniting immediate buzz across social media platforms and celebrity fashion circuits.

The new drop prominently features the “Milky Sheer String Bikini,” a set of sheer black G-string panties designed to make a statement. Sold in a convenient three-pack for $64, these minimalist undergarments are distinguished by their delicate micro strings on the sides and playful messages embroidered onto the mesh backside, including provocative words like “Temptation” and “Curious,” adding a flirty edge to the design.

Kim Kardashian strategically showcased the new collection through a series of captivating photos shared on her Instagram Stories. In one particularly striking image, she posed with her back to the camera, expertly highlighting her iconic hourglass figure and signature curves. The transparent nature of the underwear boldly underscored Skims’ commitment to merging everyday comfort with an unapologetic sense of sex appeal, a hallmark of modern fashion trends.

To ensure all focus remained on the new Skims Lingerie, Kim paired the daring panties with a simple cropped black long-sleeved top, her hair elegantly styled in a casual claw clip. This minimalist approach allowed the innovative design of the “Milky Sheer String Bikini” to take center stage, further cementing Skims’ reputation for setting fashion trends rather than merely following them.

This latest release is consistent with Skims’ history of generating significant online discourse and sales through its provocative product launches. The brand has previously garnered massive attention for items such as its viral “nipple bra,” a highly discussed face wrap, and other body-revealing designs. Kim Kardashian herself has often modeled these bold looks, including a memorable sheer YSL tights moment that captivated the internet earlier this summer, further boosting celebrity fashion news.

However, the “Milky Sheer String Bikini” subtly distinguishes itself from some of Skims’ more overtly shocking past ventures. While still daring, this collection leans into a sense of playfulness and sensual allure rather than pure shock value. Its understated fit, combined with the cheeky embroidered messages, offers a sophisticated nod to the “naked dressing” trend prevalent in the 2010s, reimagining it for a contemporary Fashion Trends 2025 aesthetic.

Through these strategic and often viral product unveilings, Kim Kardashian and Skims continue to exert considerable influence over the fashion industry and wider pop culture. By consistently pushing boundaries and reinterpreting style norms, the brand not only sells Skims Lingerie but also shapes ongoing conversations around body positivity, confidence, and modern sheer panties. The latest sheer offering ensures that Skims remains at the forefront of innovative and engaging fashion narratives.

This approach highlights Kim Kardashian’s acumen in identifying and capitalizing on evolving fashion preferences. The new Skims line represents a calculated move to appeal to consumers seeking both comfort and a subtle yet bold expression of personal style. As the brand continues to expand its reach and influence, it remains a powerful force in shaping future fashion trends and consumer desires within celebrity fashion.