Hold onto your makeup brushes! Louis Vuitton has officially graced the beauty scene with their first-ever cosmetics line, La Beauté, under the visionary direction of none other than the iconic Pat McGrath. From universally flattering lipsticks to dazzling eyeshadows, this collection is set to redefine high-end cosmetics. Are you ready to dive into the world of Louis Vuitton luxury beauty?

Louis Vuitton has made an indelible mark on the luxury landscape, now extending its iconic influence into the highly anticipated realm of luxury beauty with the grand launch of La Beauté Louis Vuitton. This isn’t merely a foray into cosmetics; it signifies the establishment of a comprehensive beauty universe, meticulously crafted to uphold the maison’s esteemed reputation for unparalleled craftsmanship and innovative design.

At the helm of this groundbreaking venture is Dame Pat McGrath, the illustrious makeup artist whose creative genius has long shaped the aesthetics of the fashion world. Appointed as Creative Director, Cosmetics for La Beauté, McGrath brings her avant-garde artistry and profound passion for cosmetics to define the brand’s inaugural collection, a move that feels both natural and revolutionary given her two-decade history of crafting runway looks for Louis Vuitton.

McGrath’s appointment in February 2025 underscores Louis Vuitton’s serious commitment to making high-end cosmetics a central pillar of its identity, much like its globally recognized monogram bags. Her boundary-pushing vision promises a collection that transcends conventional beauty norms, infusing the brand’s first venture into makeup with a distinct and elevated perspective that only an artist of her caliber could provide.

Central to the debut collection are the 55 shades of lipsticks, a testament to thoughtful inclusivity, offering universally flattering hues designed to complement all skin tones. This expansive range ensures that every individual can discover their perfect shade, from timeless classic reds that exude sophistication to bold pinks that make an undeniable statement, each delivering richly pigmented colour.

The collection bifurcates into two distinct finishes: 27 creamy satin hues that promise an effortless luminosity, gliding smoothly onto the lips, and 28 velvety matte shades that beautifully envelop the lips in plush, sculptural tones. This diverse offering allows for versatile styling, enabling users to achieve a spectrum of looks, from understated elegance to dramatic impact, truly embodying the essence of Louis Vuitton La Beauté.

Adding an exquisite layer of sensorial luxury, the lipsticks are delicately scented by Jacques Cavallier, the house’s master perfumer. Infused with subtle notes of rose, jasmine, and mimosa flowers, this unique olfactory element transforms the simple act of applying lipstick into a truly immersive experience, highlighting the meticulous attention to detail and creative depth inherent in this fashion house beauty collection.

Rounding off this breathtaking debut is the LV Ombres range, featuring eight unique eyeshadow palettes. Each palette is thoughtfully composed of four eyeshadows, presenting three highly wearable, everyday shades complemented by one unexpected, standout hue. This distinctive “twist” is designed to shift the mood, add profound dimension, or ignite a spark of luxurious glamour, reflecting McGrath’s signature approach to transformative makeup.

The eyeshadow collection further explores six sophisticated finishes, from ultra-matte to gleaming glitter, allowing for incredible versatility and transformation with every glance. This range empowers users to craft looks from soft sculpting to boldly cinematic, mirroring the artistic versatility and professional standards that Dame Pat McGrath consistently champions in her work within the world of Pat McGrath makeup.

Ultimately, La Beauté Louis Vuitton serves as a pivotal missing link for long-time Louis Vuitton collectors and an exciting opportunity for beauty enthusiasts to own a piece of the revered brand. As Pat McGrath eloquently articulates, this collection is about unlocking a new level in luxury beauty, deeply rooted in emotional connection, sensorial delight, and an undeniable timeless appeal, solidifying Louis Vuitton’s formidable presence in the cosmetics market.