Miley Cyrus is making headlines again, but this time it’s not just her music! She’s starring in Maison Margiela’s new campaign, covered only in body paint and Tabi boots. It’s a bold fusion of celebrity and high fashion that has everyone talking. What do you think of this striking artistic statement?

Pop icon Miley Cyrus has once again captivated the global spotlight, this time through a stunning and unconventional collaboration with the esteemed French fashion house, Maison Margiela. In a truly groundbreaking move for the notoriously private brand, Cyrus fronts their Fall 2025 campaign, presenting herself in an almost entirely nude state, adorned solely with intricate white body paint.

Shot by the legendary photographer Paolo Roversi, these striking images mark a significant departure for Maison Margiela, a brand historically celebrated for its anonymity and its distinct avoidance of celebrity endorsements. This campaign, featuring the pop culture phenomenon Miley Cyrus, deliberately merges her raw persona with the avant-garde aesthetic of the fashion house, creating a compelling visual narrative that challenges traditional luxury advertising.

Central to the campaign’s artistic statement is the extensive use of white body paint, serving as a direct homage to Margiela’s iconic “bianchetto” technique. First introduced in 1989, this method involves overpainting garments in white, symbolically erasing their past to emphasize form and design. Cyrus, with only painted Tabi boots completing her look, transforms into a living canvas, embodying the maison’s profound focus on memory, materiality, and the intrinsic passage of time through sartorial expression.

Cyrus herself described the experience as deeply transformative, articulating her connection to the artistic process in a recent press release. She remarked on the iconic nature of Paolo Roversi’s nude photography and the profound significance of posing unclad for a fashion campaign. For Cyrus, this intimate encounter with Margiela’s philosophy fostered a unique symbiosis, where she felt that she and the brand became one.

The campaign’s imagery is described as “stripped-back,” meticulously crafted to emphasize Miley Cyrus’s authentic presence and merge her distinctive public persona with Margiela’s core design philosophy. By focusing on minimal adornment and maximum impact, the visual storytelling creates a powerful dialogue between the celebrity and the haute couture world, celebrating both individual artistry and collective heritage.

Throughout her illustrious career, Miley Cyrus has consistently demonstrated a remarkable capacity for reinvention, whether through her genre-bending music, evolving public image, or bold fashion choices. This partnership with Maison Margiela adds another profound layer to her legacy, showcasing her willingness to push artistic boundaries and engage with fashion as a high art form. Her prior engagements with the brand, including various red carpet appearances, paved the way for this more intimate and symbolic collaboration.

Ultimately, this extraordinary campaign represents a rare and potent fusion of mainstream celebrity culture and the esoteric realm of high fashion. By featuring an artist as influential as Miley Cyrus, Maison Margiela not only garners unprecedented global attention but also orchestrates a masterful blend of pop stardom’s theatricality with the contemplative, poetic, and often challenging aesthetic that defines the maison, setting a new benchmark for fashion advertising and celebrity endorsement.