Ever wondered what really goes on behind the scenes at Gamescom? We sat down with Neocraft to get the inside scoop on their vibrant booth, player surprises, and a thriving partnership with AppGallery that’s been seven years in the making. You won’t believe some of the insights they shared!

The recent Gamescom 2025 event provided a significant platform for key industry players, including Neocraft, to showcase their latest endeavors and discuss pivotal partnerships, highlighting the evolving landscape of digital entertainment.

During the bustling event in Cologne, Neocraft’s presence was notable, attracting a diverse audience to their booth. The setup facilitated direct engagement with both long-standing enthusiasts and new potential players, creating a vibrant hub of activity amidst the larger convention, underscoring effective player engagement.

A fascinating observation from Neocraft’s interactions at Gamescom 2025 was the overwhelmingly female demographic among their existing player base. Approximately ninety percent of the returning players identified as women, a figure that included several cosplayers from various booths, underscoring a significant and engaged female presence within their community.

First-time visitors to the Neocraft booth were primarily captivated by the distinctive hand-drawn art style of their games, a visual aesthetic that promises both charm and depth. This initial attraction quickly transitioned into awe as new players discovered the remarkably abundant gameplay content, experiencing a sense of limitless possibilities within the virtual worlds presented.

Central to discussions was ‘Tree of Savior: NEO’, a title that exemplifies Neocraft’s commitment to immersive and expansive gaming experiences within the competitive gaming industry. This particular game, alongside others, served as a prime example of the rich content and innovative game development that the studio consistently brings to the forefront.

Neocraft’s longstanding collaboration with AppGallery was a key point of the interview, tracing back to the successful co-publication of ‘Eternal Origin’ seven years prior. This foundational project marked the beginning of a strategic alliance that has since flourished, demonstrating a shared vision for delivering quality mobile gaming to a global audience through the AppGallery platform.

Since their initial venture, Neocraft and AppGallery have continued to strengthen their bond, successfully co-publishing ten subsequent games on the platform. This sustained partnership underscores a mutual commitment to growth and innovation in the mobile gaming sector, with both entities expressing a keen interest in incrementally enhancing their collaborative efforts in the future.

This strategic alliance with AppGallery highlights a broader trend within the mobile gaming industry, where developers and platform providers are increasingly forming deep, long-term relationships to foster ecosystem growth. Such partnerships are crucial for expanding reach, optimizing user acquisition, and ensuring a robust distribution channel for diverse game titles.

Neocraft’s experience at Gamescom 2025, from insightful player interactions to the reaffirmation of its AppGallery partnership, solidifies its position as a dynamic force in game development. The studio’s ability to engage and surprise its audience, coupled with strategic alliances, points towards a promising trajectory in the competitive global gaming market, further cementing its role in the gaming industry.