Talk about turning lemons into gold! Jordon Hudson, Bill Belichick’s 24-year-old girlfriend, is making headlines after trademarking ‘gold digger’ for jewelry. Is this a savvy business move, a defiant jab at critics, or both? The internet is buzzing. What do you think of this bold branding play?

Jordon Hudson, the 24-year-old girlfriend of legendary NFL coach Bill Belichick, has made a bold statement by officially filing a trademark application for the contentious phrase “gold digger.” This audacious move, conducted through her company, TCE Rights Management, suggests a strategic embrace of the public discourse surrounding her relationship with the 73-year-old sports icon, turning widespread speculation into a potential branding strategy.

The trademark application specifies the use of “gold digger” on various merchandise, including jewelry and keychains. Filed recently, the application is currently under review after the requisite fee was paid, signaling Hudson’s intention to capitalize on the viral narrative that often accompanies high-profile age gap relationships. This action highlights a growing trend where public figures attempt to reclaim or profit from terms used pejoratively against them.

This isn’t Jordon Hudson‘s first foray into trademark filing related to her famous partner. Earlier this year, her company also sought to secure numerous other phrases tied to Bill Belichick’s new coaching ventures, such as “Chapel Bill (Bill’s Version),” “No Days Off (Bill’s Version),” and “Belecast.” These filings underscore a calculated effort to build a personal brand intertwined with Bill Belichick’s illustrious career and his new chapter, extending beyond mere personal association into a formalized business strategy.

The relationship between Hudson and Belichick, marked by a nearly five-decade age difference, became public last June, quickly becoming a hot topic in celebrity relationships and sparking intense media scrutiny. Their initial meeting reportedly occurred on an airplane in 2021, where Belichick famously signed Hudson’s textbook, a detail that has added to the narrative of their unconventional coupling and the fascination it elicits from the public.

The term “gold digger” itself carries significant social weight, frequently employed to criticize younger individuals who enter relationships with older, wealthier partners, implying ulterior financial motives. Hudson’s decision to trademark this phrase is seen by many as either a defiant retort to her critics or a clever marketing ploy, indicating a willingness to lean into the controversy rather than shy away from it, effectively acting as a form of publicity stunts. This move fuels the ongoing public debate surrounding perceptions of wealth, power, and genuine affection in high-profile pairings.

Further amplifying the media scrutiny, Hudson has reportedly taken an active role in managing Belichick’s media presence and even his real estate portfolio. A particularly viral moment occurred during a “CBS Mornings” interview when, during a question about their meeting, Hudson interjected from off-camera, stating firmly, “We’re not talking about this,” a clip that quickly circulated online and cemented her image as a protective, influential figure in Belichick’s life.

Crucially, public records reveal that TCE Rights Management LLC, the entity behind both the “gold digger” trademark and previous Belichick-related filings, is actually owned by Bill Belichick himself and managed by Jordon Hudson. This revelation adds another layer of complexity to the narrative, transforming the apparent individual entrepreneurial spirit into a joint business venture, potentially a sophisticated effort to control the couple’s public image and monetize their high-profile status in the realm of age gap dating and public interest.

Prior to his relationship with Hudson, Bill Belichick was involved with Linda Holliday for 16 years, until their separation in September 2023. He also shares three children with his ex-wife, Debby Belichick, whom he was married to from 1977 to 2006. These past relationships provide a backdrop to his current highly scrutinized coupling, highlighting the continued public fascination with the personal lives of prominent figures.