Ever wonder what it takes to stand out in Florida’s vibrant tourism scene? DeSoto County just showed us all how it’s done! Their ‘Florida Wild’ campaign snagged the prestigious Henry Award, proving innovation and nature are a winning combo. What hidden gems does your local area boast?
DeSoto County’s dedicated tourism efforts have recently garnered significant statewide recognition, with the DeSoto County Tourism Department proudly receiving the esteemed “Henry Award” for its innovative “Florida Wild” marketing campaign.
This prestigious accolade, presented by Visit Florida, stands as a testament to the department’s exceptional strategic planning and creative execution in promoting the county’s unique natural beauty and attractions. The Henry Award is widely regarded as one of Florida’s highest honors in the tourism industry, celebrating those who drive remarkable success and innovation within the state’s vital travel sector.
The winning “Florida Wild” marketing campaign skillfully showcased DeSoto County’s untouched landscapes, diverse ecosystems, and authentic Floridian experiences, effectively drawing attention to its less-explored yet captivating destinations. It aimed to highlight the county’s rich biodiversity and outdoor activities, appealing to visitors seeking genuine engagement with nature.
The award ceremony, a highlight of Florida’s tourism calendar, saw key figures from the industry gather to celebrate this achievement. Among those present was Eric Marshall, Senior Vice President of Destination Sales for Universal Parks and Resorts and Chair of Visit Florida’s Board of Directors, underscoring the award’s importance.
Representing DeSoto County and accepting the honor were Daniel Sutphin and Sondra Guffey, alongside Erin Welsh from Destination by Design, a key partner in the campaign’s success. Their collective vision and hard work were instrumental in bringing the “Florida Wild” concept to fruition and achieving this remarkable tourism achievement.
Visit Florida President/CEO Bryan Griffin was also on hand, emphasizing the organization’s commitment to recognizing excellence and fostering growth across Florida’s tourism landscape. The collaborative spirit between local tourism bodies and state-level organizations like Visit Florida is crucial for statewide success in marketing Florida as a premier destination.
The “Florida Wild” campaign’s success and the subsequent Henry Award win are expected to significantly boost DeSoto County’s profile as a must-visit destination, attracting new visitors and fostering economic growth within the region. This recognition validates the department’s strategic approach to marketing excellence and sets a high benchmark for future initiatives.
This milestone not only celebrates past accomplishments but also invigorates future efforts to preserve and promote DeSoto County’s unique charm, ensuring sustainable tourism development. The department continues its dedication to showcasing the authentic Florida experience, building on the momentum of this significant tourism achievement.
