Waitrose just dropped a major hint about how much they really value their shoppers! Get ready for a trial expansion of the My Waitrose loyalty scheme, promising delicious ‘Little Treats’ every month. Imagine free products or money-off vouchers just for shopping! Are you ready to see what sweet surprises await your basket?

Supermarket giant Waitrose is set to roll out an exciting expansion to its highly popular My Waitrose loyalty programme, promising members a host of new and appealing customer rewards designed to enhance their grocery shopping experience and acknowledge their continued custom.

Starting next week, a select group of My Waitrose cardholders will be invited to participate in a trial offering up to three additional “Little Treats” each month. These coveted rewards could include complimentary products or valuable money-off vouchers, marking a significant uplift in the loyalty program’s benefits.

Members involved in this exclusive trial will gain access to a new “Little Treats” tracker, conveniently located within their online Waitrose account or via the mobile application. This tracker will enable them to monitor their monthly spending, with a “Little Treat” voucher appearing when they spend £50, a second at £100, and a third upon reaching £250, showcasing appealing supermarket deals.

The initiative is structured to offer ongoing value, as the spending tracker will reset at the start of each month. This continuous cycle means that engaged shoppers have the potential to accumulate dozens of these valuable ‘treats’ over the course of a year, fostering a consistent sense of reward and appreciation.

This new trial builds upon an already robust loyalty offering, which currently provides My Waitrose members with a range of established perks. These include personalised vouchers tailored to individual shopping habits, complimentary hot drinks, and exclusive discounts such as 20% off selected service counter products on specific days, alongside offers on Uber Eats and free access to the Waitrose Food magazine.

Nathan Ansell, Chief Customer Officer for Waitrose, emphasized the retailer’s commitment to continuous improvement, stating, “We’re continually investing in and evolving our My Waitrose loyalty club for the benefit of our members. Over the course of a year they could receive many treats and I hope each one reminds them that being a My Waitrose member means they’re part of a special club of food lovers.”

The initial phase of this “Little Treats” trial will be confined to 18 Waitrose stores across the UK. This controlled rollout allows the supermarket to gather crucial feedback and fine-tune the programme before any potential wider implementation, ensuring a seamless and positive experience for all future participants.

In a related development showcasing Waitrose’s strategic focus on customer convenience, the retailer recently launched a new subscription service, the Waitrose Delivery Pass. Following its own successful trial, this pass enables online grocery account holders to pay upfront for delivery services, choosing from one-month, six-month, or annual subscription periods.

The Delivery Pass offers subscribers the flexibility to book up to one grocery delivery slot per day without incurring additional delivery costs. Waitrose estimates that customers who utilize this service for just one £4 delivery per week could save up to an impressive £123 annually, highlighting the significant value proposition of both their loyalty and delivery initiatives.