Remember that viral April Fools’ prank about Arizona’s “Rizzberry” drink? Well, it’s no joke anymore! The brand is actually launching a new Rizzler Berry cocktail, starring none other than 9-year-old TikTok sensation ‘The Rizzler.’ Get ready to taste the internet’s latest obsession. Are you brave enough to try it?

Arizona Beverages is poised to transform a whimsical online jest into a tangible product this fall, capitalizing on a widespread digital phenomenon that originated on social media.

The genesis of this unique “Rizzler Berry” product dates back to an April Fools’ Day prank earlier this year, when the company playfully shared conceptual can designs across its social media platforms. These mock-ups humorously featured nine-year-old TikTok personality Christian Joseph Savasta, widely known as ‘The Rizzler,’ in the fabricated role of “Chief Rizz Officer.”

What began as a lighthearted gag quickly escalated into a viral sensation, with posts teasing a fictional “Rizzberry” flavor accumulating millions of views across various social media channels. The unprecedented engagement even prompted a surprising wave of inquiries from distributors, eager to ascertain the reality of the hypothetical beverage.

This overwhelming public and industry reaction proved to be the decisive factor, as Spencer Vultaggio, Arizona’s Chief Marketing Officer, confirmed the company’s intent to bring the popular concept to fruition. The unexpected clamor from consumers and potential partners underscored the immense market potential for such an innovative “beverage launch.”

At the heart of this marketing triumph is Christian Joseph Savasta, the young internet luminary whose charming persona as ‘The Rizzler’ captured the imagination of millions. His genuine appeal and significant online following make him an ideal front for this new venture, bridging the gap between digital trends and physical products.

The forthcoming “Rizzler Berry” carbonated juice cocktail promises a complex and delightful flavor profile, meticulously crafted from a blend of strawberry, cherry, raspberry, blackberry, apple, and blue raspberry. This carefully selected combination aims to deliver a broadly appealing taste experience to a diverse consumer base, especially those following the latest “pop culture trend.”

Savasta himself offered an early taste assessment, describing the drink as both “fizzy and tastes like berry juice.” He further elaborated on its balanced sweetness, noting it is “sweet but not too sweet,” a characteristic likely to appeal to a wide array of palates seeking a refreshing, yet not overly sugary, drink, indicative of smart “viral marketing.”

Set for an October launch, the “Rizzler Berry” drink is generating significant anticipation, particularly among the younger, digitally-savvy demographic familiar with its “TikTok star” origins. This strategic move by Arizona Beverages highlights a keen understanding of contemporary consumer engagement and brand innovation in the modern market.