Big news in Bollywood! Universal Music India just joined forces with Maddock Films to create ‘Mad for Mussic,’ a game-changing new music label. Get ready for an epic new sound from your favorite films. What iconic soundtracks do you hope they produce next?
A significant strategic alliance has been forged in the vibrant landscape of Indian entertainment, as Universal Music India (UMI) officially announced its partnership with Maddock Films, the prolific Bollywood production studio. This collaboration marks the launch of Maddock’s newly established music label, Mad for Mussic, spearheaded by its founder, Dinesh Vijan, positioning UMI as the exclusive global strategic partner for all upcoming film soundtracks from the acclaimed studio.
Maddock Films has garnered immense success in the industry, particularly known for its innovative horror-comedy genre that has delivered blockbusters such as “Stree,” “Bhediya,” and “Munjya.” This partnership is poised to amplify their musical ventures, leveraging UMI’s vast experience and global reach to elevate the soundtracks of these highly anticipated productions to an international audience, ensuring their Bollywood music resonates far beyond India’s borders.
The deal strategically deepens Universal Music India’s footprint within the local film music sector, which stands as India’s largest and most influential music category. By harnessing Universal Music Group’s extensive global network, the collaboration aims to unlock unprecedented international opportunities for Maddock’s musical catalog, ensuring a wider distribution and recognition for Indian film music and its talented artists on a world stage.
Dinesh Vijan, a visionary in the Indian film industry, has consistently emphasized the pivotal role music plays in his “content-first” approach to filmmaking. He lauded Universal Music Group as the “perfect partner” as Maddock Films embarks on its next phase of growth, focusing on developing coveted franchises that demand exceptional musical scores to complement their narratives and appeal to a broad demographic.
Recent musical triumphs from Maddock include the hit single “Pardesiya” from “Param Sundari,” as well as contributions to cinematic successes like “Stree 2” and “Chhaava,” both of which have achieved remarkable box office success, ranking among the highest-grossing Hindi-language films of all time. This track record underscores the studio’s commitment to producing compelling content that is further enhanced by memorable music.
The announcement also provides context regarding Maddock’s prior engagements within the music industry. In 2024, Sony Music Entertainment India had similarly entered into a strategic deal with Maddock, encompassing projects like “Chhava” and “Ikkis,” among others. This demonstrates Maddock’s consistent strategy of aligning with major music labels to bolster the musical impact of its film slate.
This landmark partnership signifies a crucial step forward for Universal Music Group’s business in India, as articulated by Adam Granite, UMG’s CEO Africa, Middle East, and Asia. It represents a commitment to investing in and nurturing the immense talent within the Indian music ecosystem, while simultaneously expanding the global presence and influence of Bollywood film soundtracks in the competitive international music market.
