Get ready for some serious snack drama this football season! Farm Rich is stirring up game day with its new “Now We’re Cookin'” campaign, bringing retro talk show vibes and hilarious “Snackerventions” to your screen. Who knew frozen snacks could have so much personality? You won’t want to miss the delicious twists and turns!

Farm Rich, a leading name in frozen snacks, is setting the stage for an unforgettable football season with the launch of its innovative new advertising campaign, “Now We’re Cookin’.” This fresh initiative aims to revolutionize game day snacking, infusing it with humor, drama, and an undeniably retro flair that promises to captivate audiences nationwide.

Drawing inspiration from the beloved charm of classic daytime talk shows, the “Now We’re Cookin'” campaign masterfully blends nostalgic aesthetics with contemporary appeal. Viewers will be treated to a series of vibrant new TV and digital spots that feature cozy, dramatically lit studio sets, complete with a lively audience, as families and couples navigate a humorous array of “Snackerventions” and unexpected snack-related scenarios.

Each meticulously crafted commercial, available in both 15 and 30-second formats, such as “Snackervention,” “A New Spin on Snack Time,” and “The Crispy Truth,” culminates in a simple yet powerful message: Farm Rich products are the essential centerpiece for any game day spread. The playful narratives cleverly highlight the irresistible appeal and convenience of the frozen appetizers and diverse offerings.

Strategically timed to coincide with the excitement of college football kickoff, the comprehensive advertising blitz will unfold throughout the entire football season. Its broad reach includes prominent airings across the SEC Network and SiriusXM SEC Radio, ensuring a strong presence within the heart of college sports fandom. Additionally, the campaign will saturate key digital platforms, including Facebook, Instagram, and YouTube.

Beyond traditional media, Farm Rich is extending its engagement directly to fans through dynamic live activations at high-profile SEC rivalry games. These on-site experiences promise giveaways and a full fan immersion, culminating in a significant presence at the SEC Championship Game in Atlanta. Attendees can look forward to sampling fresh Farm Rich snacks and participating in an interactive air fryer toss challenge.

According to Mandy Gress, Director of Marketing for Farm Rich, the campaign’s core ethos revolves around celebrating the joyous, snack-worthy moments that define game day gatherings. Gress emphasized the brand’s desire to inject a “fresh look and a fun twist” into the traditional realm of game day snacking, ensuring that Farm Rich empowers consumers to elevate their snack game, whether hosting a watch party or simply indulging in a crispy, cheesy craving.

A striking departure from the often-uniform landscape of traditional snack advertising, “Now We’re Cookin'” boasts a distinctive visual identity. Its retro-inspired set design, characterized by vibrant greens and warm lighting, intentionally contrasts with the typical red-packaged competitors. This bold aesthetic choice underscores Farm Rich’s unwavering commitment to offering a refreshing alternative in both flavor and brand personality.

By seamlessly blending nostalgic charm with a modern, energetic appeal, the brand invites consumers to reimagine the potential of frozen snacks. Farm Rich positions its products not merely as convenient options but as craveable, memorable, and full of character, redefining expectations within the competitive market. This strategy reinforces the brand’s commitment to quality and consumer satisfaction.

As a key division of Rich Products, Farm Rich stands as one of the nation’s foremost brands in frozen snacks and appetizers. Headquartered in St. Simons Island, Georgia, the company prides itself on offering a comprehensive portfolio of delicious snacks crafted from high-quality ingredients, perfectly suited for a multitude of occasions. Farm Rich products are readily accessible at grocery and club stores across the country, as well as through various online retailers.