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Brand Management

Cracker Barrel’s Controversial Logo Change Sparks Outcry from Original Executive
Ever wonder what happens when a beloved brand tries a new look? Cracker Barrel’s recent logo update caused quite a stir, even prompting a founding executive to…

Cracker Barrel Logo Backlash: A Fight for American Cultural Heritage
Ever wondered if a logo change could spark a nationwide debate? Cracker Barrel’s recent identity crisis did just that, igniting discussions about what we truly value in…