Cracker Barrel Co-Founder Speaks Out Amidst $700M Rebranding Fallout
Cracker Barrel gambled its identity and lost $700 million. A 93-year-old co-founder watched helplessly as the brand alienated its loyal base with a disastrous rebrand. When a…
American Dream Mall Sued Over Sunday Sales; Cracker Barrel Rebrand Fails
Who knew shopping on Sundays could land you in court? New Jersey’s massive American Dream mall is facing a legal battle over ‘blue laws.’ And speaking of…