The Lucrative Business Behind Your TV Remote’s Streaming Buttons

The Lucrative Business Behind Your TV Remote’s Streaming Buttons

Ever wonder why those specific streaming services get a dedicated button on your TV remote, and not others? It’s no accident! Dive into the fascinating, lucrative world…

Perplexity Ad Chief Taz Patel Departs Amid Revenue Struggles and Legal Challenges

Perplexity Ad Chief Taz Patel Departs Amid Revenue Struggles and Legal Challenges

Talk about a plot twist in the AI world! Perplexity’s head of advertising, Taz Patel, has officially left the building. With modest ad revenue and a few…

Amazon’s Aggressive DSP Strategy: Dominating AdTech by 2025

Amazon’s Aggressive DSP Strategy: Dominating AdTech by 2025

Is Amazon about to become the undisputed king of digital advertising? Their aggressive demand-side platform (DSP) strategy, fueled by vast data and CTV, is shaking up the…