Cracker Barrel’s Viral Rebrand: O’Leary Says ‘Bad Buzz’ Outperforms Billions

Cracker Barrel’s Viral Rebrand: O’Leary Says ‘Bad Buzz’ Outperforms Billions

Remember the Cracker Barrel rebrand that set the internet ablaze? Kevin O’Leary claims that very ‘screw-up’ might have been a marketing genius move, generating more buzz than…

Amazon’s Aggressive DSP Strategy: Dominating AdTech by 2025

Amazon’s Aggressive DSP Strategy: Dominating AdTech by 2025

Is Amazon about to become the undisputed king of digital advertising? Their aggressive demand-side platform (DSP) strategy, fueled by vast data and CTV, is shaking up the…

Why Marketers Are Erasing Iconic Brand Assets for Minimalism

Why Marketers Are Erasing Iconic Brand Assets for Minimalism

Ever wonder why brands ditch beloved mascots and iconic logos for a ‘minimalist’ look? It turns out, sometimes chasing modernity means losing what made them famous! From…